"The $12,000 Secret of An Ohio Housewife"
These ads from legendary advertiser, Green Tree Press, are selling a book on how to make money selling their own booklets by advertising in newspapers & magazines....View More
Basically, they're teaching people what they do. What makes these ads so interesting is that they are completely based around success stories with specific revenue numbers.
More than that, the success stories are specifically based around people you wouldn't expect to implement a business opportunity & make money with. In the first ad, every example includes a woman (one of them is 71 years old) whether it's a husband/wife team or an independent woman. In the second ad, there are more male examples, but the primary example is still of a man & wife team.
The biggest difference in the two ads is that the first does not get into what the actual opportunity is & only talk about revenue numbers. Whereas the second ad tells you exactly what the opportunity is, providing basic examples in hopes of making you feel that it is definitely possible for you to achieve the same results. Overall, both ads are heavily driven by numbers & because of that, they make it a point to mention that they have the bank files to prove it.
