"Free Survival Business Card"

In Ryan Deiss' Black Friday Bootcamp, he divulged that he bought SurvivalLife.com. It's included in his direct mail piece http://swiped.co/file/consulting-salesletter-from-ryan-deiss-frank-kern....View More He's now turned it into an information empire in the survival niche. In Black Friday Bootcamp he mentioned that this type of front-end offer was converting at 10-15% which is incredible. Ryan created several of these for the brand. The strategy here is that he's getting them to opt-in on an irresistible free offer (the "tripwire" & then upselling them on two one-time offers right after they opt-in. It's a very effective strategy & he's been using it everywhere. By the way, don't look past the fact that the person actually has to pay for shipping.. They are technically still paying which means they are making a commitment & are essentially a buyer.