Key Takeaways

• The best way to break these pages down is to list out the components. In this specific template you've got two columns. In the left column: a 3-step checkout with block headings, a reassuring security message, a "Pay In Full" discount vs. a payment plan & a green "Submit Order" button.
• In the right column, Frank uses six strategic elements: a personable photo of himself, bullets summarizing what you get to keep desire up, support options (email, phone), a money-back guarantee, a privacy message & a security message.
• As you'll find described in the annotations, each of these elements is strategically used with a specific purpose. If you're going to model this checkout page, make sure to understand the role each element plays before doing so.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!