Last 5 Minutes Ad from Dow Jones

This 1959 ad for the Dow Jones Instant News Service plays on the fear investors have of missing out. The watch draws your attention & the use of only "5 seconds"...View More makes you feel like you must be missing out on a massive amount of opportunities. The news service is then pitched as the only real way to stay on top of big opportunities & if you don't buy, you'll continue to be frustrated & stuck in the group of investors who are always missing out & never in the loop.