Some of our favorite examples to showcase on the site are old, old ads that use the same selling strategies we use today. It helps you understand that there is...View More
nothing new under the sun & that the core stuff that people react to does not change. These ads are some of the oldest on the site, coming from the 1860s & 1880s. They are part of our "Don't Buy" Takeaway Selling collection here: http://swiped.co/collection/dont-buy-takeaway-selling/ They all use the word & concept of "Don't" to sell their products. Even then, they understood the power of using negative, warning copy to draw attention.
