"The Amazing Seduction Secrets of A Skinny, Ugly, 6 Foot Geek From Culver City California That Could Get You All The Girls You Want - No Matter What Your Looks Or Age"
Contrary to what many think, there were popular seduction gurus far before personas like Mystery, Style or David Deangelo showed up on the scene. One of them...View More
was a scrawny, nerdy, & often arrogant-sounding fellow named Ross Jeffries. The ad shared below is a space ad Jeffries used to sell his home study course in 1998 on the eve of the Dotcom Boom. Jeffries published a book in 1992 named "How to Get the Women You Desire into Bed". The responsiveness of this very basic title shows you just how much the market has matured. Jeffries still teaches today, but has yet to gain the same amount of stardom his successors did - probably because he spent so much of his energy accusing them of stealing his material. However, what he did do impressively is set an example of how to carve out a sub-niche in a market, craft a compelling character narrative & aggressively tap into his prospect's desires. The fact that he looks like the last guy you'd expect to successfully pick up a woman, let alone, get them into bed, makes him the ultimate example of proof in his teachings. After all, if he can pick up a woman so easily, just about anybody can. People want to hear that you were in a worse situation than they are. Otherwise, they'll use the excuse that you don't have it as bad as they do. When you weave in an "if I can do it, anybody can" narrative into your marketing, it becomes extremely powerful. Gary Halbert did it: http://swiped.co/file/amazing-money-making-secrets-ad-by-gary-halbert/ In fact, I guarantee you that's where Ross swiped his headline, whether he wants to admit it or not. ;-)
