"What everybody ought to know...About This Stock And Bond Business"
This famous advertisement was written by Louis Engel of Merrill Lynch, two years after he joined the company. It contains 6,540 words – the most anybody has...View More
ever used in a single page. It first ran on October 19, 1948 in the New York Times & the first ad you see below is that exact ad. The following ad is a variation with 5 columns (instead of 7) & has a different variety of questions. The third ad, with the same headline, is from 1956 and advertises a free seminar with a movie viewing, informative talk & Q&A session based around beginner stock advice (similar to what's explained in the long copy ad). The main ad ran into the mid 60s & resulted in over 10,000 responses for their free booklet, offered at the very end of the ad.
