"Don't read this if you've ever been arrested for reckless driving!"
Back in the early 1900s, Liberty Mutual distinctly set themselves apart from other insurances companies by emphasizing that they only will insure safe drivers....View More
They wanted it to be known that they were strict with qualifications & were so selective because it allowed them to offer lower insurance costs. So, not only would someone feel good about being accepted by Liberty, they'd also get lower insurance. It's a great example of how they created a solid unique selling proposition that made them stand out as a desirable option.
