Upon researching dental advertising, I certainly didn’t notice a lack of ads. Plenty of dentists advertise. However, most of them, like many local businesses,...View More
just don’t know how to write a good ad & come across as very generic. A great alternative & strategy that clearly seems to be working for the dentistry I showcase below, is informative, advice-column-type ads (or advertorials) that look nothing like typical dentist ads, draw you in with an article & finish the article by mentioning the dentistry. The biggest benefits to using advertorials like this, besides flying under the radar is that they instantly build the dentist’s credibility & by the end of the article, make it seem like he’s a really good dentist. You’re also providing value which helps spark the law of reciprocity. If the reader feels like you helped them out & they’re looking for a dentist, you have a higher leg up than the dentist who’s trying hard to sell you with his generic-looking ads. The origin of the ads below range from 2015-2017 & all have the same format. I categorized a few themes in their ads to give you a better idea of different approaches you can take.
