Key Takeaways

• Your call-to-action button is one of the most important conversion elements on the page. If it's not clear or doesn't stand out, your conversion rate will take a toll. In the example above, Mail Bakery uses some playful animation to draw attention to the CTA, making you want to click it.
• The CSS programming language has made it very easy to create animation. It may hard to do, but if you have a decent coder, they'll be able to implement a similar effect quite easily.
• Besides the button, take note of the way they quantified their experience, listing out the number of projects they've done. If they didn't include those numbers, their trust-building efforts wouldn't be anywhere near as powerful. Keep this concept in mind & remember that you always want to try and get more specific, providing proof & avoiding vague & boring copy as much as possible.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!