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July 27, 2016

Presidential Marketing Secrets (Examples & Psychological Tactics)

created by Mike Schauer Mike Schauer
What online marketing strategies should you use to become president? The examples below give you a sneak peek of how presidential candidates are using online marketing to increase likability, get more donations and get the most votes.

18Swipes

When it comes down to utilizing the web to help...
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The Highest Value Incentive Offered by Presidential Candidates

The Highest Value Incentive Offered by Presidential Candidates

Politics

As of late, presidential candidate Marco Rubio ...
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The Brand Personality of Presidential Candidate Marco Rubio
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The Brand Personality of Presidential Candidate Marco Rubio

Politics

2016 presidential candidate Bernie Sanders may ...
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Ad Compilation & Messaging by Bernie Sanders
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Ad Compilation & Messaging by Bernie Sanders

Politics

As you'll see in the compilation below, the bul...
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Ad Compilation & Messaging by Hillary Clinton
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Ad Compilation & Messaging by Hillary Clinton

Politics

Below is a compilation of all the opt-in forms...
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Email Opt-In Pop-Up from Bernie Sanders
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Email Opt-In Pop-Up from Bernie Sanders

Politics

American culture is heavily influenced by celeb...
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Celebrity Emails from Hillary Clinton
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Celebrity Emails from Hillary Clinton

Politics

When it comes to presidential products & in...
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Unique Products & Incentives from Presidential Candidates
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Unique Products & Incentives from Presidential Candidates

Politics

Tested

In 2012, Barack Obama's Digital Team set a new ...
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Donation Page Strategy from 2012 & 2016 Presidential Candidates
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Donation Page Strategy from 2012 & 2016 Presidential Candidates

Politics, Fundraising

More than any other presidential candidate, Hil...
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Use of Incentives from Hillary Clinton
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Use of Incentives from Hillary Clinton

Politics, Fundraising

There are huge benefits to selling merchandise ...
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How Presidential Candidates Maximize eCommerce Sales
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How Presidential Candidates Maximize eCommerce Sales

eCommerce, Politics

These ads, from Barack Obama's 2012 presidentia...
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Use of Urgency from 2012 Obama Campaign
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Use of Urgency from 2012 Obama Campaign

Politics

More than ever, presidential candidates are usi...
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Unsubscribe Page Compilation from 2016 Presidential Candidates
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Unsubscribe Page Compilation from 2016 Presidential Candidates

Politics, Fundraising

When you're running for president, you're going...
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404 Page Compilation from 2016 Presidential Candidates

404 Page Compilation from 2016 Presidential Candidates

Politics

This is a clever, catchy email that focuses on ...
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Action-Driven Email from Hillary Clinton

Action-Driven Email from Hillary Clinton

Fundraising, Politics

Tested

In 2008, when Barack Obama first ran for presid...
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Tested Button Copy from 2008 Obama Campaign

Tested Button Copy from 2008 Obama Campaign

Politics, Fundraising

If you're running for president and all you tal...
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Rapport Building & Use of Entertainment from 2012 Obama Campaign

Rapport Building & Use of Entertainment from 2012 Obama Campaign

Politics

If you haven't been paying attention to the U.S...
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Framing In Emails from Hillary Clinton
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Framing In Emails from Hillary Clinton

Politics, Fundraising

I love this case study as it's an example of te...
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$2.54 Million Fundraising Email from Obama

$2.54 Million Fundraising Email from Obama

Politics

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