ClickFunnels is a new tool on the scene that is gaining a lot of popularity for it's ease of setting up, measuring & optimizing a sales funnel. For those...View More of you struggling to create own funnel, it's well-worth checking out. Below is the latest Facebook campaign ClickFunnels has been using since around April. The core of their pitch is that "Websites are dead & no longer work as effectively as they used to." This is a big, attention-grabbing claim which they phrase in their headline as "The Death of The Website". I've highlighted the "Is Dead/Death of" hook thoroughly on the site with other examples here: http://swiped.co/collection/death-ofis-dead-hooks/ Declaring a common way of doing things as "dead" is powerful & intriguing because it's an extreme statement that must have a strong argument to back it up. When we find something hard to believe, we have a natural inclination to be interested in hearing a strong case to prove it. People want to see exactly why ClickFunnels is so confident that such a big concept is "dead". More than that, website owners are likely to be extra interested. They may think something is wrong with their own website or that they may not be ahead of the curve. This creates a sense of urgency & sets up the pitch to introduce a better & newer alternative.