The Classics

Classic print ads from some of the greatest copywriters of our time (pre-dating the internet).

153swipes

Classic

This "10 Year" Campaign from renowned distance ...
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Next 10 Years Campaign from LaSalle University
Classic

According to an interesting article I came acro...
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50+ Year Running Print Ad from English Learning Publisher
Classic

As humans, we hate feeling shame or embarrassme...
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Compilation of Ads Tapping Into Emotions of “Shame”
Classic

This is a great example of selling a subscripti...
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Free Money Ad by Ralph Ginzburg
Classic

This is an incredible example of a free offer ...
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Free Law Library Offer from La Salle Extension University
Classic

This Ginzburg ad starts by invoking fear of not...
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Free Medical Advisor Ad by Ralph Ginzburg
Classic

Although this ad is similar to Ginzburg's "Free...
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Free Food Ad by Ralph Ginzburg
Classic

Throughout the 60s, 70s & 80s, Playboy used...
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What Sort of Man Campaign from Playboy
Classic

In terms of a magazine selling branded products...
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Product Lines from Playboy
Classic

In the early 80s, Apple's advertising actually ...
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What Kind of Man Ad from Apple
Classic

A direct-response ad using Playboy's famous "Wh...
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Magazine Subscription Ad from Playboy
Classic

Usually when it comes to military recruitment, ...
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Qualification Ad from The Army
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Qualification Ad from The Army

Military

Classic

Max Sackheim was a creative thinker who invente...
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Book of The Month Club Ad from Max Sackheim
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Book of The Month Club Ad from Max Sackheim

Education, Entertainment

Classic

Throughout the 60s all the way to the 90s, Colu...
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Famous CD Offer from Columbia House

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