Rub The Buddha for Luck Ad Campaign

Key Takeaways

• Instead of highlighting convincing proof, which just isn't going to happen for a Buddha you rub for money, a very strong guarantee is used to counteract the ridiculousness of the product & claims.
• Almost immediately, they shift to talking about the guarantee. Without that guarantee, they'd only be able to keep the attention of the least skeptical crowd. Anyone who is even mildly skeptical would stop reading. However, the guarantee changes the offer a lot.
• Because the guarantee is the main driver behind the ad, it's important that it's very strong. Building up the general guarantee & then turning it into a "double" money-back guarantee right before the call-to-action, makes it seem impressive when it's needed most.
• On top of that, a bonus is mentioned in the bottom left corner, making a final effort to tip the scale.
• Lastly - my favorite part of this ad - they phrase this buddha-rubbing experience as a "Research Experiment". Brilliant. Instead of feeling like an idiot for rubbing a Buddha, they want you to feel like you're part of a research experiment. They've turned something that's silly & superstitious into something that sounds scientific.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!