"To The Man Who Is Afraid To Let His Dream Come True"
Although the ad below only ran once for Rolls-Royce, it was said to have sold more automobiles off the floor than any other Rolls-Royce ad of record and was even...View More
featured in Julie Watkin's book, 100 Greatest Advertisements, which focused on ads from 1958 or older. What made the ad so powerful & different from other Rolls-Royce ads is that it sought to convince businessmen that they shouldn't feel guilty buying a luxury car in the midst of the Great Depression. The fear of being too pretentious was keeping many from buying so the ad included angles such as framing the price as a sum cost of the parts, which are higher quality & thus equate to a better investment. Sentences such as "and your friends know that" seek to comfort the potential buyer that others aren't going to judge them as an inconsiderate person. The person who wrote the ad was Jack Rosebrook from the agency Young & Rubicam.
