Key Takeaways

• Want to freshen up a promotion you've been running successfully for a long time? Give it a seasonal label like Skillshare did, using fall and summer. This also creates a sense of urgency since it's implied the deal won't stick around forever.
• Skillshare's biggest asset is the number of classes in their catalog. Besides the actual deal being advertised, it's the amount of courses that drives this ad campaign & demonstrates value.
• Know your most popular type of content and build your advertising around that content. If you sign up for Skillshare & check out their categories, "Design" & "Photography" are the first two listed and are labeled as "popular".
• Even though Skillshare switched up there images and copy a bit, the underlying theme remained the same: promoting the amount of classes, making the deal crystal clear (3 months for $0.99), focusing on "creatives" and using their most popular categories.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!