"At 60 miles an hour the loudest noise in the new Land-Rover comes from the roar of the engine"
If you thought this was an Ogilvy ad, think again! The creator of this ad was Howard Gossage. If you study the history of advertising, you'll find that Howard...View More
was an advertising legend up there with the likes of Bernbach & Ogilvy. He just operated more under the radar & died rather young. However, one of the last ads he created was this Land Rover ad, which was a direct, sarcastic response to David Ogilvy's famous Rolls Royce ad with the headline "At 60 Miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock". It's a epic example of swiping & a smart one at that. He effectively changed the angle to fit Land Rover's market, focusing on the loud sound vs. the non-existent sound of a Rolls Royce. David Ogilvy called him "the most articulate rebel in the advertising business". By the way, Gossage wasn't the only one who swiped copy. Ogilvy's "60 miles an hour" headline was an exact quote from a British motor magazine & about 25 years earlier, another car company called Pierce Arrow had used an almost identical headline.
