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Proof

Using strong, compelling evidence to convert skeptical prospects into believers of what you’re selling. Today, people question sales pitches more than ever. In order to get them to buy, they must believe in you & your product. Proof elements include case studies, testimonials, statistics, & product demonstrations. The strength of these will determine your level of believability.

6Swipes

Control

Next time someone says print ads are dead or th...
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Print (Magazine) Ads from Athena Phermomones
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Print (Magazine) Ads from Athena Phermomones

Dating/Relationships, Sex

SumoMe, a suite of traffic growth tools by AppS...
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Marketing With Stats from SumoMe (AppSumo)

This "case studies" page from Thunderclap is li...
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Case Studies Page from Thunderclap
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Case Studies Page from Thunderclap

Social Media

Classic

If you're a Think & Grow Rich fan, you're g...
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Napoleon Hill Magazine Ads (Pre-Dating Think & Grow Rich)
Classic

If you're an agency selling copywriting, you're...
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This Copy Costs $1000/Week Ad by Claude Hopkins

As much as I think Jason Fladlien is a fantasti...
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3rd Person Sales Letter from Jason Fladlien

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