Webinar Jam Campaign from Mike Filsaime & Andy Jenkins

swiped by Mike Schauer in June 2015 from webinarjam.com

There's a good chance a prospect will listen more to a respected and believable third-party discuss how amazing a particular product is versus the actual seller...View More

Webinar Jam Campaign from Mike Filsaime & Andy Jenkins

Key Takeaways

  • Try using the strategy of having a respected & believable third-party help sell your product. This can be much more convincing than selling the product yourself.
  • At the very least, include testimonials. Do your best to make sure they're showcased in a way that demonstrates they're believable & completely valid. If it seems fake, it will turn potential buyers off and have the opposite effect.
  • Having a video of the happy customer or authority is the ultimate scenario. It can't be faked like a written testimonial and gives the testimonial maximum validity.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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