The look of a kid who just got a cool present and the father looking on, happy he bought it. The headline & photo, more than anything represent the joy a father will feel in his son loving the present he got them.
Really opening up the appeal so it seems acceptable for the dad to be just as excited.
Note how the headline hooked people in with "6 cards as a gift" and then moved focus to the dollar deal with bonuses. The image of the father with his sons represents the target audience - "dads who want to share these with their sons". Sports is one of the biggest subjects a father & son can both share enjoyment in.
This extensive list of questions will provide a thorough understanding of their audience personally & collectively. This is very targeted, valuable information & more acceptable since it is a "free gift".
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