It's not often that you see the same Facebook ad run for 1+ years with few variations spotted. In fact, you could look at that history and think it may not be...View More the best ad to model since it doesn't seem like the brand tried to make it better. However, the company behind the ad makes this a different story. I've covered Crazy Egg's landing page evolution in detail several weeks ago: http://swiped.co/file/crazyegg-testing/ and also showcased one of their ads from about a year ago: http://swiped.co/file/good-button-copy-from-crazyegg/ They continue to use a 30-Day Trial which they've been doing for a long-time and continue to use a similar look as evidenced in their landing page evolution. This ad matches what's worked for them & is a reflection of the sweet spot they've uncovered over the last 1+ years. They know their message & they know good copy. The description is simple, the benefits are clear & the action is enticing & noticeable.