Good Button Copy & Free Trial from Crazy Egg

swiped by Mike Schauer in May 2014 from crazyegg.com

As simple as it is, the copy you put on your call-to-action buttons can make or break your conversions. If it's too general and vague as to what will happen once...View More

Good Button Copy & Free Trial from Crazy Egg

Key Takeaways

  • Be as specific as possible in your CTA buttons so users are optimally enticed & are clear on why they're clicking
  • Test using "my" versus "your" in your button copy. It's been proven several times to convert better.
  • This graphic remains stickied in their sidebar once you start scrolling past it. This keeps the message in front of the user as the scroll down the page. It's worth testing this strategy on your sidebar offers.
  • Make sure your CTA button stands out (e.g. yellow on black)
  • Sidebar ads in black often stand out very well (reference Basecamp's ad as another example of this: http://swiped.co/file/display-ad-from-basecamp/

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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