reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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Back in the early 1900s, Liberty Mutual distinc...
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“Don’t Read This” Ad from Liberty Mutual
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This ad for the magazine, Today's Woman, does a...
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Only Brides Are Invited Ad from Today’s Woman
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I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
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Risky Investment Ad from F.N. Clark

Financial, Business Opportunity

Classic

A fantastic "fear of missing out" ad. They tap ...
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“Fear of Missing Out” Real Estate Ad from Parc Vendome
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Although the ad below only ran once for Rolls-R...
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“To The Man Who Is Afraid” Ad from Rolls Royce
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This ad, created by ad agency BBDO, is selling ...
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10,000 Families In Next 30 Days Ad by BBDO
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Back in the 70s, car buying wasn't about flashy...
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“Thinking About Buying” Campaign from Ford Motor Company
Classic

The Newspaper Institute of America was the pion...
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“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America
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Legendary ad man, John Caples, created the ads ...
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“Quit Work Someday” Ad by John Caples
Classic

The ads showcased below for Alexander Hamilton ...
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“Men Who Know It All” Ad by Bruce Barton (for Alexander Hamilton Institute)

Financial publisher, Newsmax, states on their a...
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Age-Targeting from Newsmax

If you're unfamiliar with Thumbtack, they've gr...
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Facebook Ad Campaign from Thumbtack

The Facebook ad below comes from The New York T...
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“Quiz” Facebook Ad Campaign from The New York Times

Several years ago, Brent Weaver started the sit...
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“Free Training” Facebook Campaign from Ugurus

I noticed this ad running for several months in...
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Retirement Print Ad from AAG (American Advisors Group)

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