“Pop Quiz” Youtube Ad (for $39 Program) from Credit Secrets

Video Script Copy Structure

Debunk Common Misconceptions

• Propose a Challenge to Audience Knowledge: Use a quiz to test assumptions and engage.
  • e.g. "Pop quiz, what's the fastest way to raise your credit score?"
• Reveal Counterintuitive Information: Indicate that widely believed ideas might be incorrect.
  • e.g. "Because if you're one of the 153 million Americans with a credit score below 720, chances are everything you thought you knew about raising your scores is not only dead wrong..."
• Highlight Financial Implications: Show that misconceptions can be costly.
  • e.g. "...it's actually costing you thousands of dollars every year."

Introduce the Insider Expertise

• Explain the Problem's Ubiquity: Highlight the widespread nature of the credit score problem.
  • e.g. "The problem is, if you're like most people, you know your scores are lower than they should be, but you don't know how to fix it."
• Introduce the Insider: Present someone with unique, insider knowledge to add credibility.
  • e.g. "Well, after seeing so many people suffering from this problem, one expert who worked inside the credit industry decided enough was enough."
• Promote the Expert's Revelatory Insights: Emphasize the groundbreaking nature of the disclosed information.
  • e.g. "They released a tell-all video revealing a little-known credit loophole..."

Showcase Social Proof & Results

• Report Video's Virality: Mention the video's popularity to enhance trustworthiness.
  • e.g. "As of today, the video has already been viewed by more than two and a half million people."
• Provide Direct Testimonials: Display success stories from those who applied the insights.
  • e.g. "My score was 5.95, and my scores now across the board are over 700." "My wife's scores jumped 124 points. I'm now well into the 800s."
• Emphasize Speed & Magnitude of Results: Showcase both swift improvements and substantial gains in credit scores.
  • e.g. "...coming from it being in the low 500s just 90 days ago." "I've been able to remove all 12 negative accounts on my credit report..."

Encourage Engagement with The Solution

• Describe the Solution as Controversial: Label the video as potentially polarizing to stoke curiosity.
  • e.g. "Now, when you watch this controversial video..."
• Highlight the Direct Benefit: Reiterate the immediate advantages of applying the insider knowledge.
  • e.g. "...you're going to see how you can use this hidden credit loophole to raise your scores too."
• Prompt Action: Guide the reader to take the next step to benefit from the solution.
  • e.g. "Click the link on this page right now to see how."