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Short Copy

There is an ongoing feud as to whether short copy or long copy is better. The best answer is that it depends on the product or service being sold & how much it takes to convince them to buy. Recently, there have been more short copy fanatics than ever. Many believe that because attention spans are shorter, no one wants to read long copy. This is big generalization that often stems from personal preference versus those of the prospect.


As much as I think Jason Fladlien is a fantasti...
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3rd Person Sales Letter from Jason Fladlien

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