The two emails below, promoting a $199.95 air rifle, were sent out by Pioneer Settler & Survival Life, affiliated companies run by well-known marketer Ryan...View More Deiss. Both emails are identical except for the the branding, photo used and one urgency-driven sentence which I point out in the annotations. The promo focuses heavily on the idea that the rifle is being "held for you" and is hinted at three times throughout the email - each time emphasizing how it will only be held for so long & that you need to "hurry" & "act fast". In addition to urgency, another big theme is how "no background checks" are needed to buy. This is also mentioned three times in the email. Even if you're a gun enthusiast & know you don't need a background check, the wording plays to our desire to be treating specially, bypass regulations, & take the "shortcut".