The Secret Tee Only Us Savvy Marketers & Copywriters Will Truly Understand

Usually, for sale signs are attached to physical objects like cars and homes. However, copywriters & online marketers know that one of the most alluring offers isn’t for tangible items, but for secret information.

It’s built into our psyche to want to hear a secret and for over a century, successful direct-response marketers have sold secrets to the public, knowing the built-in desire humans have for discovering secrets is evergreen.

To honor this secret we know about the power of selling secrets, we created this limited-edition red and white “Secrets For Sale” tri-blend tee.

From afar, it will grab the curiosity of those around you like an unusually attractive for sale sign. However, there’s more to this tee than initially meets the eye. After reading this description, open up the tee image and zoom in.

What you will discover behind the word “secrets” is a compilation of power words and phrases to use in your copy when selling secrets.

In a sense, the tee also acts as a swipe file.

Lastly, it wouldn’t be a true for sale sign without a call-to-action. Zoom in to the sentence in the bottom left and you’ll see exactly what the call-to-action is.

As you can see, there are many secrets surrounding this tee and now is your opportunity to get one in your size and become a part of the big secret that only we know about this shirt and others don’t 😉