This postcard promotion comes from Munchery, a growing meal delivery service where in-house chefs create dishes that get delivered right to your door, ready...View More to heat and eat. It was started back in 2010 by couple of busy new parents desperate for an easier answer to "what’s for dinner?" Like most food delivery services, they send out postcards offering deals for new users. It's always harder to get a new customer than sell to an existing and hopefully impressed customer, so it makes sense for Munchery to offer deals like the one below to buy one meal & get another free. The cartoons, colors and shapes they use create a fun & friendly vibe, while the delicious food photography gets your mouth watering. The combination of the two plus the free offer makes for an awesome postcard promotion.