"1,806 of the most clever home, health, cooking and money secrets ever!"
For the first time, I've fully scanned & am featuring an entire magalog. This one is from publishing giant Rodale Inc, the company responsible for magazines like...View More
Men's Health, Women's Health, Bicycling magazine, Organic Gardening magazine, Prevention magazine & many more. Although Rodale is prominent in the magazine business, what they sell in their magazines and have sold since the 1950s are books. They continuously publish new books & sell them in their magazines, usually in the form of a magalog. The magalog below comes from Prevention magazine & is selling a book that is essentially a giant index of tips & "secrets" extracted from their magazines, primarily in the areas of health (food, weight loss), savings & gardening. The magalog is a whopping 27 pages and 80% of its contents are full of teasers bullets that hook you in, only hinting at what's inside the book. The remaining content is actual secrets from the book (they reveal 9 of them).
If they didn't reveal anything, the whole magalog would be teasers. The "content reveals" level out the teasers while delivering value & seeking to impress the reader enough where they want to know more. It's important to note that the offer Rodale uses to sell this book is the one they've used to sell their books for DECADES. They always give you a certain time period to "examine" the book for free. In recent years, they've used 21 days. Dating back to the 70s, they used 15 days. It's now also standard that pretty much every one of their books comes with a bonus book or free gift. Now, check out an entire 27 pages of awesome copywriting & bullets below.