Reverse-Engineered Marketing & Copy Examples
$2.54 Million Fundraising Email from Obama
Landing Page from Shopify

Landing Page from Dropbox

swiped by Mike Schauer from dropbox.com ran 2009-2012

This ran for 3 years on Dropbox  & was praised many times over for it's simplicity. Of course, this worked well because their video was strong. The big play...View More

Landing Page from DropboxDirect Link to This Swipe (Not Loading)Direct Link to This Swipe (Not Loading)Direct Link to This Swipe (Not Loading)

Key Takeaways

  • The big takeaway here is how simplicity can be very powerful for conversions
  • At the same time, this means your video needs to be strong
  • Also, we should take into account that many know what kind of service Dropbox is already
  • If you're not a big brand, you have to make sure that you let people know what you are about even more - this is why sometimes it's not good to copy well-known companies when you are smaller

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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