Use of Incentives from Hillary Clinton

swiped by Mike Schauer

More than any other presidential candidate, Hillary Clinton does the best job of using incentives. In another Swipe Study focusing on President Obama's 2012 campaign:...View More

Use of Incentives from Hillary Clinton

Key Takeaways

  • In direct-response marketing, always put the primary focus on what the person "will get in return" if they take action. The question "what's in it for me?" always applies. It's not about you - don't expect people to take action because they like you. Offer something attractive in return & emphasize the value of it.
  • The ideal incentive is one that has the highest perceived value & the lowest cost on your end.
  • Contest entries can be interesting incentives in that you're only giving something away at the end of the contest. Sometimes this can be more profitable then offering a physical item every time. Digital items are the least costly, but rarely work unless you're giving away a highly valued course or program.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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