Tested Button Copy from 2008 Obama Campaign

swiped by Mike Schauer ran 2012

In 2008, when Barack Obama first ran for president, his name was relatively unknown & he didn't have a big existing following. Because of that, he had to...View More

Tested Button Copy from 2008 Obama Campaign

Key Takeaways

  • No matter how much brand recognition or popularity you have, testing on your website is something you can always control & pursue to maximize impact.
  • As you can see in this example, button text can have a big impact, especially on a squeeze page where a button is one of the few defining elements.
  • Always remember that different language will appeal to different segments of your audience. This also applies to the stage in which a customer is at. If they already bought something from you for instance, would you talk to them like they're a new prospect that doesn't know anything about you yet? When something's new, you have to sell it thoroughly, leaving no stone unturned. When something's accustomed & you've already built rapport, overselling could be a turn off as the test results show.

 

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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