More than any other presidential candidate, Hillary Clinton does the best job of using incentives. In another Swipe Study focusing on President Obama's 2012 campaign:...View More
http://swiped.co/file/testedbuttons-obama/, we saw that the button text "Donate & Get A Gift" was the most effective in getting new visitors to click & donate. The difference between that text and the other variations tested was that the others didn't mention anything about getting a gift. As much as you may think people want to support you because they like you, they're more likely to act when you focus on what they'll get in return. Never forget the famous saying "what's in it for me?". Hearing what's in it for us is going to be more attractive than doing something without any promise of what we'll get in return. Hillary utilizes this principle to get donations, offering everything from car magnets to a chance at winning concert tickets, if you donate.
