Incredible Free Offer from Bob Stupak’s Vegas World

swiped by Mike Schauer ran 1980s-1990s

"ACT NOW! To Receive a Virtually FREE LAS VEGAS VACATION"

There's no better place to use a big, flashy, over-the-top offer than in Las Vegas. Everything in Vegas screams for attention & that's exactly what this offer...View More

ACT NOW! To Receive a Virtually FREE LAS VEGAS VACATION

Key Takeaways

  • The most important word in the headline besides "free" is "virtually". It's an example of how adding one simple word allows you to say something that would ordinarily be false. Another example would be "up to" e.g. "Up to 50% off"
  • Each one of their ads had a pretty showgirl in it. Photos of attractive women are clearly big attention grabbers for the male market.
  • You can't be vague when it comes to presenting an unbelievable offer. Don't look past the fact that it could seem so good, people will think they're going to get ripped off. You need to assure people that this is legit & that means being clear, detailed & assuring.
  • One of the things that truly makes this deal irresistible is that they literally give you $1,000 to gamble. That alone instantly tips the value scale. Paying $396 to get a $1,000 bankroll could sell by itself. Always look for ways to make it obvious that the value received will be much more than what the investment.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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