Trunk Club, acquired by Nordstrom for $350 million in 2014, offers a unique twist on buying clothes. Instead of picking all your own clothes, you get your own...View More
personal stylist. Interested, I checked out their site to get a sense of their funnel & below what you'll find is the very first step: the signup process where you choose your fashion preferences & a stylist follows up with you almost immediately. First by email & then by phone. Their followup is impressive & I wasn't expecting it. Below is an animated image of the complete sign-up process, which is essentially a 6-step questionnaire that ends with a form to get your contact details & set up your account. This is a great example to reference if you're a consultant & talk with your prospects 1-on-1 before sealing the deal. Clearly, they've nailed down their process as they've continued to grow as a company.