This postcard promotion comes from Pitney Bowes, a major provider of shipping and mailing products amongst other commerce solutions. This promo is for a 60-day...View More trial for their do-it-all digital mailroom product, Mailstation2. Pitney Bowes has been advertising this as their big offer for at least a decade, based on the research I did. The bulk of their advertising has been & is still focused on this 60-day-trial offer with free shipping & bonus postage. It's certainly a unique trial example being that it's a physical product you pay for monthly. They only offer rentals so you can't buy it. Because it's a physical product, it's a hassle to return & the buyer will have to go more out of there way vs stopping a subscription online or over the phone. Their "all-in-one" hook is selling you on ease, convenience, time-saving & overall, stress from mailing activities. On the final two sides, note how the primary focus is on the free postage coupons. They're selling you a lot less on the system & more on the free stuff which will help cancel out the cost. It's excellent price justification.