The advertorials below are for an Illinois-based dental practice that has been noticeably advertising in local newspapers & magazines month after month since...View More
2013. One of the most interesting things about these ads is how they focus specifically on the “Teeth In A Day” procedure. Perhaps, where most dentists fall short is they make their advertising too general. Although the practice offers plenty of different dental solutions, they are focusing on one specific procedure that has lots of appeal: in just one day, you get a brand new set of teeth. It’s a dramatic result without a big commitment. The structure of the ad is simple & as follows: describing the problem, introducing the solution, building credibility of the dentist, discussing who it’s for, describing the process & results, listing out benefits & providing a call-to-action (free consultation & x-ray). As you’ll notice below the first ad, they vary their formatting & approach from time to time, even though they still focus on the “Teeth In A Day” procedure.
