“Could Have” Ad Campaign from SteinRoe Funds

These print ads from SteinRoe Funds, which ran in 1983 & 1984, are selling IRAs using their amazing return numbers from the year before as proof. The returns...View More are so naturally impressive that they act as the core of the entire ad. The large bar graph created is a great visual aid to quickly comprehend the great returns. Because the results were so recent, it makes people not want to miss out on the upcoming year. It comes across as seeming like a sure thing & that the odds are very good.