Key Takeaways

• A course has high perceived value & $300 is believable to what's out there. The higher the perceived value is, the better chance you have of someone opting in.
• At the same time, you don't want to overwhelm visitors with your lead magnet. If there's a lot of content, it's less likely they'll consume it which could be a blockage to moving down the funnel.
• The course name has a benefit built in ("double your traffic") & is unique in that it promises a result in 30 days. These type of short time frames are always desirable & intriguing to people.
• The course is digital, yet the image created makes it look like a real course & supports the high perceived value.
• The product caption reinforces the benefit & pushes it even further ("you might even triple your traffic").
• The product caption also mentions it being step by step. This is another desirable word to describe a product. People want it to be easy & step by step conveys that.
• Ask for the action EVERY time. That's what Quick Sprout does in their sentence starting with "fill out the form below.."
• The call-to-action button sticks out in yellow & the copy directly correlates to the download which causes no confusion
• In case they don't click the main CTA, they even can click on a link right below it with the same copy. Definitely something you should try testing. You'd surprised how many click the text link.
• Let's not forget about privacy copy. Makes them feel more at ease

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!