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For a pop-up optin form, this has a ton of conversion elements., probably more than I've ever seen. A long benefit-driven headline, a personal photo, social proof...View More from huge brands, great bullet points, somewhat of a product photo, urgency, an arrow drawing you towards the form, great button copy & the list goes on. Neil Patel, the guy behind Quicksprout is very smart & all of this was done deliberately. It's a great example to draw from & it no coincidence that it has been running for over a year (reference historical data below).