Key Takeaways

• The subject lines in these emails are designed to make you do a double-take by using wording like "order update" and "on hold" - both of these tend to make you think that you actually placed an order & the item is on hold.  It's a little sneaky, but it works.
• Every tripwire email I've seen from these companies includes a photo of the product. Since the focus is the product, I'd assume including a good product photo is often more effective than just selling with urgency, scarcity & worded descriptions.
• "It's almost gone", "you need to hurry" & "it's on hold" are all examples of wording you often find in these "tripwire" emails to encourage fast action.
• Like all of Ryan's brands do, personalize your sign-off message to fit your personality & audience. Focus on making it more meaningful & unique than your typical "Sincerely" or "Best" sign-off.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!