"Are These Mistakes Holding You Back?"
International Correspondence Schools were known for some incredible ad campaigns back in 50s - they advertised very aggressively, with some killer copy. This...View More
ad uses the "mistakes" hook which leads to an actionable survey or quiz. However, more than the structure, something to pay attention to is how brilliant their questions are. They created questions that will lead to an obvious yes for probably 99% of people. The reason why this is so powerful is because every time you get a prospect to say yes, you build momentum. You want to rack up as many yeses as possible to steer their decision in your favor & this ad created questions that will lead to a series of yeses. It builds a ton of momentum & makes the offer a fairly obvious choice for the person that agreed with most everything presented.
