“Fear of Losing Out” Print Ad from Army

The ultimate "fear of missing out" ad from none other than the Army. Their advertising certainly has changed since then. What makes this ad really stand out to...View More me is that there's actually an image of a guy depicted as if he just realized he waited too long. Talk about twisting the dagger. Probably the most impactful part of the copy is when they mention exactly what he lost out on, "his pick of more than 300 jobs. And his choice would have been guaranteed in writing before he joined up." Ouch.