Reverse-Engineered Marketing & Copy Examples

Landing Page from Dropbox

swiped by Mike Schauer from dropbox.com ran 2009-2012

This ran for 3 years on Dropbox  & was praised many times over for it's simplicity. Of course, this worked well because their video was strong. The big play...View More

Landing Page from Dropbox

Key Takeaways

  • The big takeaway here is how simplicity can be very powerful for conversions
  • At the same time, this means your video needs to be strong
  • Also, we should take into account that many know what kind of service Dropbox is already
  • If you're not a big brand, you have to make sure that you let people know what you are about even more - this is why sometimes it's not good to copy well-known companies when you are smaller

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Historical Screenshots

Visit the archives of this swipe's source URL or view past screenshots of dropbox.com below.

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