This is an example of Kissmetrics trying out multiple variations in a small time frame. The variations below were tested in a 3 month time span and are a great...View More example of different ways to test a layout while keeping a similar design. They all have the same coloring & style as well as copy. What changes in each variation is the layout & call-to-action approach (e.g. forms vs. single buttons). There are also very slight changes implemented such as whether button text is capitalized or all uppercase.