Below are ads from House of Miracles, promoting a medal & cross filled with holy water from the "Spring of Miracles" in Lourdes, France. Any religious fanatic...View More
who believes in the power of holy water, will likely gravitate towards this & find it fascinating. With that said, to make the sale, it's important that they convincingly validate that the water is indeed miraculous in order for the person to find value in it which is why they place heavy emphasis on the story & authenticity behind the source (they even include a certificate of authenticity). What's most interesting about these ads though is how they encourage users to send in their success stories for their "Book of Miracles" which they plan to send out to all of the big religious centers, including The Vatican! It's basically a way for them to get a lot of testimonials which is evident in two of the ads below focused almost entirely on testimonials.
