This is a great example of marketing segmentation from Livestrong. Both men & women visit the site so instead of creating one page for both of them, Livestrong...View More offers two very visible options for each to bring them to more targeted pages. Not to mention, the models in the pictures are attractive, attract attention & represent how their visitors want to look. This ran for a long time from Livestrong (reference historical data below). I'm not sure why they stopped it, but they went for more of a blog layout now which I think is too crowded.