“Hidden Process” Facebook Ads from Ryan Deiss

Key Takeaways

• The strategy Ryan uses in these ads is to show the overall structure of a particular process he's sharing, but make the details vague or non-existent so people will have to click-through & take action in order to find out the details.
• This is a solid direction to take if you have your own system or staged-approach that you are teaching. Create an outline, make the steps vague & sell the benefits of the approach.
• Remember that people love anything that is "step-by-step, formula, blueprint, system, method etc." because it sounds easier and more fool proof. It's no coincidence that Ryan & other big marketers create incentives & products with those names.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!