Key Takeaways

• These two emails from 2014 & 2015 are fantastic examples of reusing emails that worked & fit well previously. Ryan simply swapped the information that changed, but kept the general structure. He swiped his own material.
• This example represents what this site is all about & why there's such a focus on breaking down each example. When you know the core structure & purpose behind each part, you can re-assemble it for your own sake. Not copying all of the wording or blindly using it, but understanding the psychology & asking how can I tailor these core principles & structure into my own or my client's particular business.
• When you have a membership with a multitude of information, try marketing & focusing on one really powerful piece of information & then mention that there's a lot more like it. You're essentially teasing about one desirable item & then creating curiosity as to what else is offered like it.
• If you're information comes from an expensive source, let it be known. When Ryan mentioned that he was sharing information from his $25k mastermind group, the value of that information instantly shot up. Being able to access information from a group worth $25k generates a sense of value equal to that huge dollar amount.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!