Every Hear This Before, “Ehh, I’m Sure You’re Too Busy. Don’t Worry About It.” (When they really do want your involvement). Then the person who says...View More
they're too busy may give in or feel a bit guilty. Well, that's the approach Motley Fool took in this email. They hook you in with the curiosity of the hook, recognize your busy inside the email, but then flip the hook into how their paid information is meant for busy people who don't have time for non-sense. They effectively grab attention & then flip the attention-grabber to pitch their product.
